A model (from Middle French modèle//aew), is a person who is employed to promote, display, or advertise commercial products(notably fashion clothing) or to serve as a visual object for people who are creating works of art.
FASHION MODELLING
Modelling ("modeling" in American English) is considered to be different from other types of public performance, such as an acting, dancing or being a mime artist. The boundary between modelling and performing is, however, not well defined, although such activities as appearing in a movie or a play are almost never labelled as modelling.
Runway models showcase clothes from fashion designers, fashion media, and consumers. They are also called "live models" and are self-employed. Runway models work in different locations, constantly traveling between those cities where fashion is well known - London, Milan, New York City, and Paris. Second-tier international fashion center cities includes Rome, Florence, Venice, Brescia, Barcelona, Los Angeles, Tokyo, and Moscow. Cities where catalog work comprises the bulk of fashion packaging, merchandising and marketing work includes Miami, San Francisco, Sydney, Chicago, Toronto, Mexico City, Tokyo, Hamburg, London, and Beijing.
The demands for runway models include certain height and weight requirements. During runway shows, models have to constantly change clothes and makeup. The models walk, turn and stand in order to demonstrate the garment's key features. Models also go to interviews (called "go and sees") presenting the absolute requirement of a portfolio. They go to modelling interviews to find more work. The more experience a model has, the more likely she is to be hired for a fashion show. A runway model can also work in other areas, such as department store fashion shows, and the most successful models sometimes create their own product lines, go into acting etc.
The British Association of Model Agents (AMA) says that female models should be around 34-24-34 in and at least 5 ft 8 in (1.73 m) tall. The average model is very slender. Those who do not meet the weight requirement often try for becoming a Plus-size model. According to the New York Better Business Career Services website, the preferred dimensions for a male model are a height of 5 ft 11 in (180 cm) to 6 ft 2 in (188 cm), a waist of 30–32 in (76.20–81.28 cm) and a chest measurement of 36–40 in (91.44–101.60 cm). Male runway models have been noted as being skinny and well toned.
Male and female models must also possess clear skin, healthy hair, and attractive facial features. Stringent weight and body proportion guidelines form a selective criteria by which established and would‑be models are judged for their placement suitability, on an ongoing basis—with some variation regionally and market tier-level dependent, subject, too, to current prevailing trends at any point, in any era—by agents, agencies and end-clients.
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The former requirement measurements for models used to be 35.5-23.5-35.5 in (90-60-90 cm), which were the alleged measurements of Marilyn Monroe.Today's fashion models tend to have measurements closer to the AMA-recommended shape. Although in some fashion centers [regionally speaking, of course], a size 00 is more ideal than a size 0.
The often thin shape of many fashion models has been criticized for warping girls' body image and encouraging eating disorders. Organizers of a fashion show in Madrid in September 2006 turned away models who were judged to be underweight by medical personnel who were on hand. In February 2007, six months after her sister, Luisel Ramos—also a model—died, Uruguayan model Eliana Ramos became the third fashion model to die of malnutrition in six months. The second victim was Ana Carolina Reston. Luisel Ramos died of heart failure caused by anorexia nervosa just after stepping off the catwalk.
In the early 21st century, runway walks became less flamboyant compared to the late 20th century, when Naomi Campbell and other supermodels were known for their distinct struts. Instead, most designers preferred a natural stroll.
SUPERMODELS
Supermodels are highly paid, high profile fashion models with a great amount of experience. These celebrities appear on top fashion magazine covers, national advertisements such as commercials or spreads and in fashion shows. Much more importantly, in financial terms, their appearance in advertising can amount to an endorsement, attracting far greater rewards, especially when they conclude deals to advertise a brand exclusively, as "the face" of that brand.
By : Cindy Angelina
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